What are you doing to market your real estate property management company and your commercial, residential or retail properties? Are you still relying on direct mail or cold calling to build leads? If you’re looking to brush up your marketing strategy, take a look at these tips!
First, and most importantly, marketing is a deliberate process.
The best marketing campaigns are launched with significant premeditation, diligent tracking for effectiveness, and a focus on follow-through. However, in an age of digital marketing and social media, it’s easy to start something, get distracted, and let it drift away without actually putting in the necessary work to cultivate rewarding results.
Take the time to analyze your business, your clients, and your existing network to craft a marketing strategy that includes a written mission, established (realistic) goals, and a plan to achieve those goals. This should include a rework of your website and marketing collateral to make sure that all of your outward facing communications present a strong, unified message that appeals to your customer base.
If you find this process daunting, consider hiring a professional to help guide you through the process of establishing your messaging strategy and marketing plan. There are many freelance marketing consultants who will guide you without breaking the bank!
Second, don’t cast your net too wide.
As you’re implementing your real estate marketing strategy, it’s appealing to go after all of the potential clients. However, if you want your marketing plan to succeed, you might want to focus on one group at a time. Select the one that will be easiest for you to penetrate and move outward as you dominate smaller demographics and markets.
Third, explore the wide world of social media beyond Facebook and Twitter.
Facebook and Twitter can both be powerful tools to connect with prospective clients, share information, and learn more about your industry, but there’s so much more out there for promoting your real estate business.
Consider, for example, Pinterest. This pinboard-inspired site gives users the tools to plan everything from weekly meals to major home renovations; it’s the ideal platform for sharing and cultivating information about current trends in real estate. Though it’s young, it’s the third largest social network, recording record growth and user retention that continues to expand.
As a marketing tool for property managers, Pinterest can serve as a springboard for inspiration, giving you insights into the minds of consumers. It’s also a powerful place to record your own ideas, saving photos of inspiriting properties and more to your own carefully cultivated pinboards. It’s also an excellent tool for featuring your best properties, sharing photos and information from your website that might otherwise never catch the eye of prospective property owners or renters.
Curious how you might organize a Pinterest account as a property manager? Check on Brent Williams of Multifamily Insiders’s boards! Lots of great info about everything from resident retention to maintenance.
There’s so much out there online to change the way you’re reaching your prospective clients. What web tools are you using to market your real estate?